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Valassis Communications

 

VCI

Valassis Communications, Inc. provides a variety of marketing products and services to a range of manufacturers, retailers, direct marketers, telecommunications companies, franchisees and other advertisers. It has five segments: Free-standing Inserts, which are four-color promotional booklets containing promotions from multiple customers, printed by the company at its own facilities; Run of Press, which is the brokering of advertising printed directly on pages of newspapers; Neighborhood Targeted, which includes preprinted inserts, newspaper-delivered product sampling, newspaper polybag advertising and door hangers; Household Targeted, which includes direct mail advertising/sampling, software and analytics, and Internet-delivered promotions, and International & Services, which includes coupon clearing, promotion information management products and marketing services; promotion security and consulting services, and in-store promotions joint venture.

 

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