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IMS Health Inc.

 

RX

IMS Health is a worldwide supplier of information solutions to the pharmaceutical and healthcare industries. IMS' revenues are derived primarily from the sale of an extensive line of market information, sales management and consulting services. Key information products include Sales Force Effectiveness to optimize sales force productivity and territory management; Portfolio Optimization to provide customers with insights into market opportunity and business development assessment; Brand and Launch Management and Other to support customer needs relative to market segmentation and positioning, and life cycle management for prescription and over-the-counter pharmaceuticals, and Consulting and Services that use in-house capabilities and methods to assist pharmaceutical clients in analyzing and evaluating market trends, strategies and tactics, and to help in the development and implementation of customized software applications and data tools.

 

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