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Catalina Marketing Corporation



Catalina Marketing Corporation provides behavior-based communications, developed and distributed for consumer packaged goods manufacturers, pharmaceutical manufacturers, and marketers and retailers. Catalina’s marketing solutions include discount coupons, loyalty marketing programs, in-store, patient education newsletters, instant-win games and other consumer communications that are delivered directly to shoppers by various means. The company’s divisions include Catalina Marketing Services, Catalina Health Resource and Catalina Marketing International. CMS offers behavior-based marketing communications that are delivered at point of sale. CHR provides services that aid pharmaceutical and CPG manufacturers, as well as retail pharmacies, in providing consumers with condition-specific health information and direct-to-patient communications. CMI provides services similar to those provided by CMS in the United Kingdom, Belgium, the Netherlands, Italy, France, Germany and Japan.


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