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Kellogg Company



Kellogg Company is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The principal products of Kellogg are ready-to-eat cereals and convenience foods, such as crackers, cookies, cereal bars, toaster pastries, frozen waffles and meat alternatives. These products were, as of January 2005, manufactured by the Company in 17 countries and marketed in more than 180 countries. Kellogg's cereal products are generally marketed under the Kellogg's name and are sold principally in grocery stores. Kellogg Company uses broker and distribution arrangements for certain products. The Company also markets cookies, crackers and other convenience foods under brands, such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door delivery system, but other distribution methods are also used.


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